In our eBooks, Code Red agencies provide advice covering the entire launch process in their region, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.
In our podcast, Code Red agents share captivating ideas and real-life conversations about cyber security. You can listen to these anywhere on-the-go. Learning about the trends and themes that influence and steer cyber security both globally and locally has never been so easy.
If you’re an ambitious, growing cyber security company looking to expand your brand into new regions or countries, you have a dilemma: go it alone and try to find the best PR agency partner in each country, or sign up a large global PR agency with offices in each major region. Either way you’re forced to compromise –commit the time and resources to finding and managing individual specialist agencies in different time zones, or sacrifice specialist knowledge for global reach.
Fortunately, a better alternative is available…
Code Red comprises a hand-picked selection of the best boutique cyber security PR professionals in each region, all centrally managed and co-ordinated, meaning you only have a single point of contact. We have a proven track record of developing integrated PR and digital marketing campaigns with consistent messaging, which is localised and delivered by PR professionals who genuinely understand the cyber security marketplace.
The Code Red agencies around the world have worked with dozens of disruptive cyber security companies to build thought leadership profiles for their experts and awareness of their brands. Here are some examples of the results we’ve produced for some of those companies:
The Code Red IT Security PR Network offers cyber security vendors looking to build a profile in a competitive market place the opportunity to work with security PR specialists globally. Each agency has been hand-picked for its in-depth experience in the IT security market place. The aim is to simplify the task of marketing and corporate communications executives at security vendors in finding and managing specialist agencies to develop and execute multi-country PR campaigns, which can be coordinated either centrally or on a country-by-country basis.
Code Red was founded by UK IT security specialist agency éclat Marketing to fill the gap between large multi-national agency conglomerates and small independent boutique agencies.
Code Red founder Dianne Canham comments: “The security market is currently attracting massive investments on an unprecedented scale and spawning a new wave of innovative start-ups and IPOs. Businesses are becoming increasingly aware of the importance of investing in the appropriate defences against data breaches and malware and are looking for technology to help mitigate the shortage of security skills and tackle new threat vectors posed by mobile devices, the cloud and now the Internet of Things.”
“Currently CMOs at security vendors are forced to choose between global reach and security specialisation in selecting their PR partners. Now there is a viable alternative that allows them to work with a global network of experienced security PR professionals, or – as the profession is so fond of saying – ‘You’re only as strong as the weakest link’.”
Code Red Security PR Network.
Global PR-communication services to help security companies expand into new markets and benefit from the local specialist knowledge.
Global presence with partners on every continent.
Launched July 2015.
Webinar: The Importance of Brand and Thought Leadership for Software Scaleups
Building a global thought leader in the digital age means not only growing their profile in the media and securing speaking opportunities at industry events and conferences, it also means developing an online persona through social media.
Our role at Code Red is to help develop integrated marketing and PR messages that are delivered to users, influencers and decision makers through the appropriate social media in each geography in the local language. We help our cyber security clients develop a localised persona to reach their target audience and amplify the success of media activities as well as develop insightful, interesting content that will drive communications and new business opportunities.